- Do i need to make an appointment to take my laptop in for repair at mac store how to#
- Do i need to make an appointment to take my laptop in for repair at mac store free#
There are other features of the retail stores that one can call out but they pale in comparison to the Genius Bar feature.” “The quality of the support is far superior to competitive retailers in the market.
Do i need to make an appointment to take my laptop in for repair at mac store free#
“The Genius Bar is a real differentiator for the stores and the fact that it is free really sets the stores apart from the other offerings in the industry. They give away their most valuable offering, namely the support,” Baker said.
“There is one thing that I think really differentiates the Apple Store. According to Gartner research vice president Van Baker, the Genius Bar is a major part of the value proposition for Apple Retail. In reality, the Genius Bar is an unparalleled retail service in the tech industry. It has earned much lauding, but it has also been jabbed at by popular television shows such as The Big Bang Theory. The Genius Bar is the most contentious aspect of the Apple Retail experience. The Genius Bar is technically part of the Family Room, but for sake of clarity I will refer to them as separate areas, and I will be breaking down each section to help you better understand the Apple Store experience but let’s start with the Genius Bar. The “Genius Bar” (for computer technical support) The “Family Room” (for creative training and mobile technical support)ģ. The store itself is broken down into three sections:Ģ. My colleagues were fantastic and I met some of the most wonderful customers, but there were numerous times when I had to explain how the store works. Nevertheless, it can take a few visits to really understand what is actually going on.Īs a former Apple Retail employee, I loved working at the Apple Store. The stores are well-designed and the products are in-demand.
For first-timers, it can appear chaotic and intimidating.Īpple routinely tops the list of highest retail earners per square foot, and for good reason. Stainless steel and bright lights frame modern furniture and a deluge of screens. The Apple Retail Store can be a confusing place. Here are tips to navigate it from a former employee.
Do i need to make an appointment to take my laptop in for repair at mac store how to#
Whether you broke your iPhone or you need to learn how to edit video on your Mac, the Apple Store has services to assist. Decoding the Genius Bar: A former employee shares insider secrets for getting help at the Apple Store
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